ITV is a UK-based free-to-air broadcasting TV network that offers live coverage of a number of sports for fans, including Horse Racing, Soccer, Tennis, Marathons, and much more.
Fans can also access its video-on-demand streaming service, named ITVX, where they can watch live coverage of sports or highlights whenever they want.
If you’re someone who is wondering how to enjoy live sports, you’re at the right place! Read on to learn everything you need to know about live sports streaming on ITV.
Watch live Sports on ITV online from Anywhere
ITV broadcasts a number of sports on its website or app. You can watch live coverage of different sports for free on ITV by following these given steps:
- Get ExpressVPN or PIAVPN subscription.
- Download the app on your device.
- Connect to a server in the UK.
- Visit ITV website and watch live sports for free!
Sports channels on ITVX
- ITV4: Known for broadcasting a variety of sports, including horse racing, darts, and cycling.
- ITV Box Office: Offers pay-per-view sports events, including boxing matches and wrestling.
- ITV Racing: Focused on horse racing coverage, including major events like the Grand National.
Which Sports can I watch on ITV?
ITV offers both live and on-demand sports content, giving you access to live football, rugby union, horse racing, boxing, WWE wrestling, and more at no cost.
Additionally, ITV covers significant global sports events, including Golf Championships, Cycling, Tennis Championships, and the Formula 1 Grand Prix.
Horse Racing Live Stream on ITV
ITV has a long history of covering horse racing, and it remains one of the leading broadcasters of the sport in the UK. ITV shows live coverage of a number of major horse racing events throughout the year, including the Epsom Derby, Breeders’ Cup, Melbourne Cup, etc.
ITV’s horse racing coverage is available on a variety of platforms, including live TV, the ITV Hub, and the ITV Sport app.
Soccer Live Stream on ITV
ITV broadcasts live soccer matches from the England national team, the FA Cup, and the Carabao Cup. It also shows highlights from the Premier League, the EFL Championship, and the UEFA Champions League. If you don’t have access to a TV, you can also watch these matches online through its app, ITVX.
Additionally, regular highlights programs such as Soccer Saturday, The Fantasy Football Club, and Soccer Aid provide further entertainment.
NFL Live Stream on ITV
ITV will broadcast two London-based matches each season and provide live coverage of the Super Bowl on free-to-air television. Additionally, they air The NFL Show, a weekly program hosted by Laura Woods, Osi Umenyiora, and Jason Bell, with episodes airing every Friday before upcoming matches instead of serving as a dedicated highlights reel.
Rugby Live Stream on ITV
Fans can watch popular Rugby tournaments like the Six Nations Championship and the Rugby World Cup live on ITV. With ITV, you can enjoy the thrill of the game from the comfort of your home.
Tennis Live Stream on ITV
ITV4 carries the majority of the daily Tennis coverage. However, ITV also airs the weekend matches and both singles finals. John Inverdale hosts the coverage. Jim Courier, Amélie Mauresmo, Sam Smith, Mark Petchey, Nick Mullins, and Fabrice Santoro are some of the commentators.
ITV Broadcast Rights for Football Sports
Here’s a table summarizing ITV’s broadcast rights for different football sports:
Competition | Coverage Period |
---|---|
UEFA Euro (2024) | 2024 |
FA Community Shield | 2021-2025 |
League Cup | 2022-2024 |
La Liga | 2022-2025 |
FA Cup | 2021-2025 |
Championship | 2022-2024 |
EFL Trophy | 2022-2024 |
League One | 2022-2024 |
League Two | 2022-2024 |
FIFA Women’s World Cup Qualifying | 2021-2025 |
UEFA Women’s Euro Qualifying | 2021-2025 |
Women’s Friendly | 2021-2025 |
Stream ITV Sports on Different Devices and Apps
If you’re looking for the ultimate convenience, watching ITV on your TV isn’t always ideal. Don’t worry; you don’t have to miss out! There are plenty of other ways to enjoy live sports on ITV.
- Apple TV: Stream via the Apple TV app on Apple devices.
- Amazon Fire TV: Amazon Prime members can access ITV on Fire Stick and compatible devices.
- Chromecast: Cast ITV Hub from your Android device to your TV with Google Chromecast.
- Android TV: Enjoy live sports on ITV with the ITV Hub on many Android TV models.
- Smart TVs: Most smart TVs, like LG, Samsung, and Sony, support direct access to ITV for live sports.
- Roku: Use the Roku app to stream sports content on ITV.
No matter where you are or what device you have, you can watch your favorite ITV shows whenever it suits you.
ITV Premium Package

The ITV Hub offers an ad-free premium package as well. The ITVX Premium plan is available for £5.99 per month or £59.99 per year after a 7-day free trial. Here’s what you can get with the Premium plan:
ITVX Premium |
Thousands of hours of content |
No ads (except for Live TV coverage) |
Iconic British dramas and movies from BritBox |
Offline downloads |
How to Subscribe On the ITV Website
- Go to the ITV official website and click the “Upgrade to Premium” button in the top right corner.
- You’ll be redirected to the dedicated page of the Premium Account
- Then click the “Start Your Free Trial” button, enter your email address, and set a password
- Add your payment details to start your free trial, or choose the ad-free account to watch ITV for free
Is ITV Hub+ Free with Amazon Prime
Wondering if ITV Hub+ is free with Amazon Prime? It’s not free, but you can avail of an ITV Hub+ 7-day free trial through Amazon Prime Video. After the free trial period ends, your Prime Video account will be charged the regular subscription fee of your ITV Hub subscription plan.
You can stream ITV Hub+ through your Prime Video account on any Amazon device, such as Fire TV or Fire Stick. Apart from that, you can also stream ITV on Roku or any other device.
Frequently Asked Questions
How to watch sports on ITV in the USA?
Connect to a UK server with your favorite VPN service to view ITV in the USA. Here’s how you can do it. Go to the ITV website, subscribe to ITV, and take advantage of the 7-day free trial after connecting to a UK server. After signing up for the free trial, you can access your preferred content in the USA.
Is ITV Free to stream?
It is not free. However, first-time users can use a limited 7-day free trial to check out the streaming service.
Can I watch sports on ITV on my mobile phone?
Yes, you can. You can download the ITVX app on your Android or iOS device to watch sports on ITV.
How do you sign up for ITV in the USA?
Make sure you use a UK VPN server to sign up for the service on the ITV website.
How do you get ITV Hub on smart TV?
Use the app store on your smart TV to find the ITV app. You may need to connect to a UK VPN server to download the app. Once done, register for your ITV account and watch content from the UK streaming provider.
How to Watch Sports on ITV for free?
You can also use the ITV Premium plan for a free trial. You have 7 days to try it out.