Adidas has unveiled new kits for nine out of ten teams they will be outfitted at the 2023 Women’s World Cup.
These include secondary strips for Argentina, Colombia, Costa Rica, Germany, Italy, Jamaica, Japan, Spain, and Sweden, while the Philippines’ design is yet to be revealed.
Most designs follow a nature theme, an intriguing approach across various countries, and have led to some enjoyable outcomes.
Sam Handy, the Vice President of Product and Design at Adidas Football, stated that the FIFA Women’s World Cup is the ultimate peak of the sport, captivating the interest of existing and new fans worldwide.
He added that the kit designs for this tournament would be recorded in football history books, just like every significant competition.
As Australia and New Zealand are hosting the event, two countries famous for their landscapes, Adidas wanted to establish a cohesive nature-themed look for their kits, paying tribute to the magnificent natural environments that can be found all over the globe.
Argentina’s Kit for FIFA Women’s World Cup
The new jersey for Argentina reflects the various landscapes present in the country. It features an abstract design resembling rolling landscape views in two shades of green, with coral pink/orange trim for a unique combination.
Additionally, the socks have mismatched striping, which means at least one player is likely to wear the red and green on different legs compared to their teammates.
Colombia’s Kit for FIFA Women’s World Cup
The Colombia jersey’s unique appearance may resemble a tie-dye pattern or an extraterrestrial design. However, it is inspired by the Caño Cristales river, also called “The River of Five Colors.”
The jersey design features a swirling pattern that mimics how light reflects on the river’s water, causing it to change colors. The base color of the jersey is dark purple/pink, which provides a bold backdrop for the bright yellow accents of the crest, Adidas logo, and stripes.
This distinctive design is sure to make Colombia stand out on the pitch.
Costa Rica’s Kit for FIFA Women’s World Cup
Costa Rica’s new kits are quite basic and have not followed the nature theme seen in other countries.
Their primary kit is red with blue and white trim, while their secondary kit is white with dark blue and gold trim and pinstripes. Although the designs are not groundbreaking, the secondary kit is still quite nice.
It’s a shame that Adidas did not draw inspiration from the country’s natural beauty for the designs.
Germany’s Kit for FIFA Women’s World Cup
The secondary kit for Germany showcases a unique take on the traditionally green-colored jerseys.
The country’s deep forests inspire the design and feature a range of green shades, with darker elements resembling pine branches in an abstract pattern. The kit is completed with gold and black trim, creating a sophisticated and attractive look considered the best among the nature-inspired designs.
Germany has a history of wearing green secondary kits, and this iteration offers a refreshing and distinctive twist on that tradition.
The new @adidasfootball #FIFAWWC away kits. 😮💨
— FIFA Women’s World Cup (@FIFAWWC) March 24, 2023
Italy’s Kit for FIFA Women’s World Cup
Earlier this year, Italy unveiled its new branding and crest for the 2023 Women’s World Cup; the secondary shirts were among them.
The design features a white marble stone pattern with blue and gold veins running across the body, topped off with blue trim. Italy is known for its iconic marble structures, so the design is fitting.
However, some may feel that the marble veins could have been in a softer blue or gray to enhance the overall look.
Jamaica’s Kit for FIFA Women’s World Cup
Jamaica’s new shirts were unveiled in a separate launch and, unlike most other teams, did not follow the nature theme. Instead, their top is plain black with dark red, green, and gold stripes on the sleeve cuffs and collar.
The crest and Adidas markings are finished with gold trim, giving the shirt a classic look. Although it is simple, the Reggae Girlz will look sharp in this outfit.
Japan’s Kit for FIFA Women’s World Cup
The design of Japan’s kit is inspired by pink sunrises over Mount Fuji and the country’s famous cherry blossoms.
The shirt features a soft, cloud-like design that creates a gradient effect from lavender to pink, mimicking the colors of a morning sky.
The pink collar piping and Adidas stripes provide a nice contrast to the lavender shoulder area. The overall color palette is well executed, and the secondary kit’s design is solid.
Spain’s Kit for FIFA Women’s World Cup
Spain’s kit for the Women’s World Cup is surprisingly inspired by coral reefs found along the country’s coastline, despite not being the first thing you would associate with Spain.
The light blue base is adorned with purple and magenta coral designs on the sleeves, sides, and lower front. Magenta trim on the sleeves and collar, with darker blue stripes, Adidas markings, and a crest, complete the design.
The kit is fitting for a tournament held in Australia and New Zealand, both famous for their reefs, and it’s a refreshing deviation from Spain’s traditional designs.
Sweden’s Kit for FIFA Women’s World Cup
Sweden’s new top combines its traditional national colors with a nature theme. The design resembles icebergs seen from above, reflecting the country’s glaciers and frozen landscapes.
The blue color of the shirt complements the shades of blue in the design, and the yellow trim on the sleeves, collar, Adidas marks, and crest add a nice touch.
Overall, it’s a great design and stands out as one of the best in the collection.
