The 50-over India vs. Pakistan match in the Asia Cup 2023, held on September 2 in Sri Lanka, confirmed its lasting popularity.
BCCI Secretary Jay Shah’s optimism regarding the success of the 2023 World Cup was reinforced as this game offered a glimpse of the immense possibilities ahead for the Cricket World Cup scheduled for October 2023.
Disney+ Hotstar’s 1.3 Crores Record-Breaking Viewership at Asia Cup 2023
Asia Cup 2023 witnessed record-breaking viewership figures on Disney + Hotstar in a remarkable feat. During the first hour of the game, over 1.3 crore viewers tuned in to watch the match, showing clearly that the IND vs. PAK match was not just another Asia Cup match but one of the most hyped.
Even with intermittent rain delays, the viewership surged to an impressive 1.6 crore, breaking all the previous records of the Asia Cup.
This increase in viewership in this India vs. Pakistan match is remarkable, considering the recent drop in interest during regular bilateral matches.
Disney & Star Sports to generate Rs 400 Cr INR in ad revenues from IND vs. PAK Asia Cup match
Disney-Star, the official broadcaster for the Asia Cup 2023, is expecting a substantial windfall from the three India vs. Pakistan matches leading up to the World Cup clash. They anticipate earning around Rs 400 Crore in ad revenues from the highly anticipated IND vs. PAK match on September 2.
Star Sports will broadcast the match live, and Disney+Hotstar will offer free live streaming on mobile devices, ensuring widespread access for fans.
How did Disney achieve it?
Disney+ Hotstar recently made a smart move by offering free live streaming on mobile phones in India. This caught the attention of many, even though there were already free sports broadcasts on DD Sports. Disney+ Hotstar’s decision showed that it understands what people want and is a leader in the streaming world.
Not just in India, cricket fans worldwide watched the Pak vs. India match live on Disney Hotstar.
See Also: How can I watch India vs. Pakistan Asia Cup 2023 match on Disney+ Hotsar outside India
Many people in India use mobile phones and love watching live entertainment. Disney+ Hotstar lets people watch live stuff on their phones for free. This was a big deal because it offered more than just sports; it had all kinds of content. This made Disney+ Hotstar the top choice for live streaming on mobiles.
The head of Disney+ Hotstar India, Mr. Sajith Sivanandan, said,
“We want everyone to enjoy good entertainment whenever they want. Giving free access to live streaming on mobiles is a big step for us.”
Why do India vs. Pakistan matches have the highest viewership?
In cricket, India-Pakistan matches usually have the biggest audience, even close to events like the Super Bowl and the NBA Finals.
The upcoming India-Pakistan match in the 2023 Asia Cup, scheduled for September 10, 2023, is expected to set new viewership records. This year is crucial for both teams because the ODI World Cup is coming up. So, cricket fans worldwide will watch these games closely, just like they always have during this historic rivalry.
